Tuesday, February 2nd, 2010
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A Music Business Plan Is Indeed In Need!

February 2, 2010 by Duss Rodgers · Leave a Comment
Filed under: Music Business, Music Marketing 

Music Business PlanningSo you’ve got the guys or gals together and you’re starting the next best music thing since the The Beatles. You’re guitarist is slamming riffs down like Fat Albert at an all you can eat breakfast buffet, your bass player is shaking your mom’s windows to the core, your drummer is ripping out Neil Peart drumrolls and your vocalist can break glass with her pipes. What’s next? How do you go about getting out of your mom’s basement or garage and into the real world of fame and fortune that’s been waiting for you… Read more

Expand Your Musicianship… Expand Your Income!!!

Expand Your IncomeI’m always discussing ways musicians can make more money as artists or as a complete band but I’ve come to realize that I very rarely, if ever, dip into how a musician can make a living as a session player or a fill in member for other bands…

Not that I’ve ever been a session player myself, but let’s think about it for a moment. The more instruments you can play and the more styles of music that you can wrap your head (and fingers) around, the more valuable you become in the music industry. Think of it like owning your very own money printer. The jobs you can get musically involved with expand by a multiple of anywhere from say… 2 paid outings per week to as high as 10 or more…. Read more

Stick To Them Like Glue

Here’s a music marketing tip that you can put into play almost immediately that will bring you some returns on your small investment in a hurry. Go to your local print shop and have them print out some sticky notepads that list your gig dates in sequential order. You can even have them list things your fans should do on particular days… Read more

Networking In The Music Business Is King

Networking Is KingYes, I know… it’s a bold and perhaps cliché statement but I really do believe it’s true. Let’s face it, getting a gig isn’t much different than trying to get a 9 to 5 job. You’ve got to do your research, find out who’s in charge (so you can speak to the appropriate person) and once you get in the door, you’ve got to impress them enough to give you a shot. 9 times out of 10 if you know someone who knows someone in the club you’re trying to play in… you can get your foot in the door 10 times faster… Read more

Branding and Your Music Career… Is It Important For Your Success?

December 19, 2009 by Duss Rodgers · 3 Comments
Filed under: Music Marketing 

Branding and music are really two very different entities in terms of the levels of success generally achievable by independent musicians without huge conglomerate backing. For instance artists without the support of major record labels like EMI, Sony or BMG have no business expecting the same branding power as signed artists who do… Read more

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