In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our ( more .... )
Seth Godin Sliced Bread and Other Marketing Delights
Branding and Your Music Career… Is It Important For Your Success?
Branding and music are really two very different entities in terms of the levels of success generally achievable by independent musicians without huge conglomerate backing. For instance artists without the support of major record labels like EMI, Sony or BMG have no business expecting the same branding power as signed artists who do… Read more
